Should names of businesses be in inverted commas or italics?

lundi 5 octobre 2015

I have this line in my novel:


He finally stopped at a little parlor with a big sign in the shape of a giant ice cream cone next to it. It bore the name “Ambrosia on Ice.”


Should “Ambrosia on Ice” be in inverted commas or in italics?
Should names of businesses be in inverted commas or italics?

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