What kind of advance marketing do publishers do when they give a book a million dollar advance?

lundi 5 octobre 2015

The last book I heard of that got a million dollar advance was the YA epic fantasy The Queen of the Tearling.

How much pre-publication hype did that get?

I know once the book is available, the author has to do the round of talk shows, etc.

But what kind of advance marketing do publishers do when they give a book a million dollar advance?
What kind of advance marketing do publishers do when they give a book a million dollar advance?

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